ABOUT

Purpose

In order to “become” we have to connect with that feeling that makes us feel alive, embrace it, trust the process…. then become. Lushwd is the act of becoming.

 

Once upon a time  

(True story)
Long ago in a land far far away, amidst the mist-clad highlands of a remote island country called PNG the first seeds in the Lushwd story were planted. A scraggly haired youth spent the better part of his days running wild through the thick jungle canopy intermingled with coffee. Climbing umbrella shaped coffee trees was my favorite childhood activity and the closest thing to a local playground. This was the beginning of my unorthodox coffee story.
 
Fast forward to the year 2000. I moved to the US and lived on the outskirts of Seattle. On one seemingly unremarkable rainy day I had that fabled mind-blowing cup of coffee! I can honestly say those couple sips changed the trajectory of my life, and so “ I embarked on a new kind of coffee adventure ” but this time deep down the rabbit hole. The Term “specialty” coffee was relatively new and everything around it was cloaked in “trade secrets” or black magic. I was not cool enough or privileged enough to find myself on any inner circle, so I started doing my own experiments. I taught myself roasting, tried out all the different brewing methods that existed at that time (no V60 yet). I scrounged up enough cash to fund my own backpacking adventures to visit rad cafes and coffee farms all over the world. There was no Instagram or Facebook posts, this was an exploration of coffee and, above all a journey of self-discovery. This unintentional education laid the foundation for what would eventually become Lushwd.


Following numerous adventures, I found myself contemplating the impact coffee has had on my life. The amalgamation of scientific knowledge, craftsmanship, and the cultural traditions that surround this little brown bean has left an undeniably impression on me. However, the most significant impact coffee has had on me is very simple: my daily coffee ritual. Through this ritual, I have discovered the value of mindfulness, gratitude, and the simplicity of embracing the present moment. This little daily practice has allowed me to evolved as a person.

 
I found myself wanting to take my creativity, knowledge, love for pourover and express it in an experience I can share with others.

  • DESIGN ALCHEMY

      Alchemy is "a seemingly magical process of transformation"  but it happens in our homes every morning when we combine water and coffee grounds. 

     

    At Lushwd the main alchemic ingredient is soul! This is accomplished by using the hands, head and heart in everything we create.

     

    Another extremely important component is Aesthetics. Unfortunately aesthetics is usually an afterthought or result of the function. At lushwd it’s our chance to inject style and uniqueness.

  • CUSTOMIZE

    “ My dream dripper didn’t exist so I built it “

    Im inspired by those smaller brands where you get direct access to the creator. “It’s like actually having the possibility to call the CEO of Nike and discuss shoe design”.

    whether it’s shoes or coffee it’s all very subjective and personal. So I set out to create a small pourover brand that will make your dream dripper possible!